News Stories
News
News offers up-to-the-minute updates from the world of creator and influencer marketing. Stay on top of breaking stories, emerging trends, platform announcements and industry shifts that matter to creators, marketers and brands alike.
Instagram’s VP of Product shares three simple tips for creators starting from zero
Instagram VP of Product Tessa Lyons shares three tips for new creators: talk naturally on camera, try different formats and engage with your community.
The Business of Creators, Decoded Daily.
Join the community of marketers and investors who read our exclusive data and contrarian insights.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
Join our community of subscribers and gain access to insider tips and tricks that can reshape your perspective. Click here ➡️
Latest News
Why creator-led commerce is changing the way brands sell online
Creator-led commerce represents a shift in how business is conducted, as content creators establish, manage,…
YouTube editor explains the formula to convert Shorts views into subscribers
Learn YouTube’s proven strategy for linking Shorts to long-form videos, aligning viewer intent, and converting…
What is a hook, and why do the first three seconds decide a video’s reach?
A strong hook can be the difference between a viral video and one that disappears…
What is the difference between a creator and an influencer?
As the creator economy evolves, understanding the difference between creators and influencers is becoming increasingly…
Legal creators now bound by BCI’s ethics code online
The Social Media and Digital Ethics Rules recently introduced by BCI put legal creators under…
What is a micro-creator, and why are brands choosing them over celebrities?
Micro-creators are earning more brand deals by building engaged communities instead of chasing follower counts.…
