WhatsApp tests the age verification feature to meet India’s changing privacy rules

WhatsApp age verification is being tested in India as the platform prepares for stronger privacy and child-data safeguards under the DPDP framework.

Google
By
Krati Darak
Krati Darak is the Senior Editor at The Creators Index, where she leads everything editorial, from coverage decisions and story direction to the voice of India's...
2 Min Read

 Meta-owned WhatsApp seeks to comply with the requirements associated with India’s Digital Personal Data Protection (DPDP) framework.  It is essential to note that the Indian data protection law introduces additional security measures for protecting the personal information of children. 

 WhatsApp is moving towards stricter age verification policies and greater compliance due to the coming into force of data protection laws in India. Age verification by WhatsApp is being piloted on a small scale in India, where the app is seeking the date of birth from some users. 

The Digital Personal Data Protection Act 2013 is the data protection law of India, which outlines the guidelines and regulations regarding the collection and processing of personal data by organizations.

What’s changing? 

WhatsApp’s age verification pilot initiative requests certain users to provide their date of birth. WhatsApp claims that the initiative is voluntary and aims at experimenting with methods of verifying a user’s age in privacy-focused ways. 

Age information may help WhatsApp in determining whether an account is of a child and when special measures will have to be taken. Overall, the strategy seems to be aligned with India’s regulations, which have certain responsibilities placed upon organisations handling children’s data.

A Quick Pause

Like this story? get the next one in your inbox.

One sharp briefing, every Tuesday. Free, forever

Why does it matter to businesses and users? 

For businesses that use WhatsApp to interact with customers, this development suggests more strict privacy and consent practices. Organisations that rely on WhatsApp to engage with their customers will have to pay special attention to the way they gather, process, and control personal information. 

In addition, this development has implications for creators, marketers, and digital organisations that cater to the youth market. The DPDP framework in India places restrictions on activities such as tracking, monitoring of behavior, and targeted advertising aimed at children. As for WhatsApp, its pilot program is a good indication that age verification is becoming a part of the platform’s compliance strategy in India. 

Author

Krati Darak

Krati Darak is the Senior Editor at The Creators Index, where she leads everything editorial, from coverage decisions and story direction to the voice of India's first dedicated creator economy publication. She's spent over five years in digital media and has done a bit of everything — at Thomson Reuters, she covered legal news, deals, appointments, and rankings. At LBB, she pretty much led Mumbai coverage, digging up the city's hidden gems (if you've found one through them, there's a good chance she wrote about it). She's also worked as a commerce editor at StyleCraze and has written for D2C beauty brands like Foxtale, WOW Skin Science, SkinQ, and more.

Share This Article
Follow:
Krati Darak is the Senior Editor at The Creators Index, where she leads everything editorial, from coverage decisions and story direction to the voice of India's first dedicated creator economy publication. She's spent over five years in digital media and has done a bit of everything — at Thomson Reuters, she covered legal news, deals, appointments, and rankings. At LBB, she pretty much led Mumbai coverage, digging up the city's hidden gems (if you've found one through them, there's a good chance she wrote about it). She's also worked as a commerce editor at StyleCraze and has written for D2C beauty brands like Foxtale, WOW Skin Science, SkinQ, and more.
Leave a Comment