Interviews/Stories
‘I always felt one day something would work’: Siddhant Haste on building a creator identity around Bollywood
Siddhant Haste shares his journey from Mumbai Foodie to building a personal audience through Bollywood content, viral videos and brand collaborations.
The Business of Creators, Decoded Daily.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
The Business of Creators, Decoded Daily.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
Join our community of subscribers and gain access to insider tips and tricks that can reshape your perspective. Click here ➡️
Latest Interviews/Stories
‘For a year, I didn’t earn a single rupee from Instagram’: the Bihar creator with 1.4M followers
Shahnawaj Khan is 21, lives in Siwan, Bihar, and has built 1.4M Instagram followers on…
‘I got a ₹10,000 ManyChat bill’: Jay Kapoor on why he decided to build its alternative for creators
Jay Kapoor talks about building SlideDM for Indian creators, competing with ManyChat, reducing account restrictions…
‘Kids made fun of me for wanting to be a YouTuber’: the 21-year-old now teaches others how to grow
Prajakta Bangale turned 80 Instagram posts into 40,000 followers by 21, and is now teaching…
‘We don’t do it for the money’: Two besties behind Mumbai’s most-loved page
Probby and Ashi: Mumbai's creator duo on running their Instagram page around full-time jobs and…
‘I can now go and execute for real’: Beyond The Brief’s founder on turning content into clients
Beyond The Brief started as Kaanya Pandhi's Instagram series on hypothetical brand strategy but it's…
