Latest Updates

Digital creators can now create IMDb profiles without film or TV credits

IMDb adds a Digital Creator category across IMDb and IMDbPro, letting creators add digital-first professions to their industry profiles.

3 Min Read

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Latest Latest Updates

Snapchat–Qoruz partnership gives brands a new way to find creators

Snapchat India has partnered with Qoruz, allowing brands to discover and assess Snapchat creators alongside…

3 Min Read

Threads’ new analytics show where creator reach is coming from

Threads has redesigned Insights with AI summaries, audience data and follower-versus-non-follower reach, but link-click reporting…

3 Min Read

Amazon brings 50,000 brands into new Creator Connections programme for creators 

Amazon launches Creator Connections in India with campaigns from 50,000 brands, giving creators new ways…

4 Min Read

HUL’s creator ecosystem reaches 30,000, but paid opportunities remain unclear

HUL expands its creator ecosystem to 30,000 as social-first marketing, AI and digital media take…

3 Min Read

Four in 10 YouTube public views do not count as engaged views, Agentio data shows

Agentio data shows only 60% of YouTube’s new public views qualify as engaged views, widening…

3 Min Read

YouTube Adds New Disclosure and Affiliate Controls for Creators 

YouTube is testing local affiliate retailers and adding branded-content labels, audience controls and automatic disclosure…

4 Min Read