Latest Updates Stories
Latest Updates
Digital creators can now create IMDb profiles without film or TV credits
IMDb adds a Digital Creator category across IMDb and IMDbPro, letting creators add digital-first professions to their industry profiles.
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Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
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Latest Latest Updates
Snapchat–Qoruz partnership gives brands a new way to find creators
Snapchat India has partnered with Qoruz, allowing brands to discover and assess Snapchat creators alongside…
By
3 Min Read
Threads’ new analytics show where creator reach is coming from
Threads has redesigned Insights with AI summaries, audience data and follower-versus-non-follower reach, but link-click reporting…
By
3 Min Read
Amazon brings 50,000 brands into new Creator Connections programme for creators
Amazon launches Creator Connections in India with campaigns from 50,000 brands, giving creators new ways…
By
4 Min Read
HUL’s creator ecosystem reaches 30,000, but paid opportunities remain unclear
HUL expands its creator ecosystem to 30,000 as social-first marketing, AI and digital media take…
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3 Min Read
Four in 10 YouTube public views do not count as engaged views, Agentio data shows
Agentio data shows only 60% of YouTube’s new public views qualify as engaged views, widening…
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3 Min Read
YouTube Adds New Disclosure and Affiliate Controls for Creators
YouTube is testing local affiliate retailers and adding branded-content labels, audience controls and automatic disclosure…
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4 Min Read
Latest Updates Stories
