The business intelligence layer of India's creator economy.
Original reporting and data for the creators, founders, and brands who want to understand the business behind the content.
‘I always felt one day something would work’: Siddhant Haste on building a creator identity around Bollywood
Siddhant Haste shares his journey from Mumbai Foodie to building a personal audience through Bollywood content, viral videos and brand collaborations.
Must Read
Join our Vibrant Community
Telegram Group
Keep yourself informed with the latest updates, news flashes, and interesting conversations on our Telegram.
YouTube Channel
Subscribe to our YouTube channel for insightful videos, tutorials, and interviews with industry experts.
Daily Newsletter
Receive a curated selection of awesome stories and videos related to data science and machine learning, delivered straight to your email
Our Editor's Pick
1980s AI photo prompt on ChatGPT: Searches up 5,000% in a week
Search interest for "1980s ai photo prompt chatgpt" in India is up 1,800% against the…
Digital creators can now create IMDb profiles without film or TV credits
IMDb adds a Digital Creator category across IMDb and IMDbPro, letting creators add digital-first professions…
Amazon brings 50,000 brands into new Creator Connections programme for creators
Amazon launches Creator Connections in India with campaigns from 50,000 brands, giving creators new ways…
HUL’s creator ecosystem reaches 30,000, but paid opportunities remain unclear
HUL expands its creator ecosystem to 30,000 as social-first marketing, AI and digital media take…
Four in 10 YouTube public views do not count as engaged views, Agentio data shows
Agentio data shows only 60% of YouTube’s new public views qualify as engaged views, widening…
YouTube Adds New Disclosure and Affiliate Controls for Creators
YouTube is testing local affiliate retailers and adding branded-content labels, audience controls and automatic disclosure…
Trending Stories
Join our community of subscribers and gain access to insider tips and tricks that can reshape your perspective. Click here ➡️
Bihar influencers can now earn up to INR 1 lakh promoting Govt schemes
Bihar influencers can earn ₹10,000 for every 1 lakh views on eligible videos about government schemes under the state's updated social media policy.
The Business of Creators, Decoded Daily.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
Exclusive Insights
Premium Paper News Subscription
Join us on this journey where every turn of the page brings you closer to the pulse of the world!
Brand deals drive creator monetisation, but only 15% trust sponsored content: Study shows
Brand deals remain a key source of creator income, but inconsistent partnerships and growing audience skepticism are making monetisation harder to sustain.
More News
Google adds new AI tools for content creators to improve campaign insights
Google has released a new update that provides more AI tools for content creators to…
YouTube monetisation just changed to find creators who can actually hold an audience
YouTube monetisation now rewards return viewers, not just views. From February 2027, new creators need…
‘Kids made fun of me for wanting to be a YouTuber’: the 21-year-old now teaches others how to grow
Prajakta Bangale turned 80 Instagram posts into 40,000 followers by 21, and is now teaching…
YouTube shuts down paid music licensing, shifts Creator Music to free and revenue-share tracks
YouTube is retiring paid creator music licences starting August 10, shifting the entire catalogue toward…
YouTube Partner Programme rules get stricter as YouTube reshapes creator monetisation
YouTube Partner Program Rules will become tougher starting 2027, with increased entry requirements for new…
Meta Edits features new tools to help creators improve their videos
Meta is currently trying out new Meta Edits features such as speed curves, colour corrections,…