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Platform Updates keeps you informed of every big change on the top social and creator platforms. Algorithm changes, new features, interface changes – get the scoop on how updates impact your content strategy, reach, and revenue potential.
Substack is testing three new ways for brands to pay newsletter creators
Substack is testing Upgrade, Unlock and Masthead sponsorship formats with selected publishers, adding brand-funded access and creator content alongside paid subscriptions.
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Latest Platform
YouTube is testing whether brands can search creators by who actually watches them
YouTube tested Channel Search with a small number of brand accounts, bringing opted-in creator audience…
Edits is becoming Instagram’s all-in-one creation app
Instagram's Edits app now lets creators build carousels with photos, videos, layouts, fonts, text styles…
Pinterest gives brands a new way to discover and promote existing creator Pins through paid advertising campaigns
Pinterest now lets brands promote eligible creator Pins even without a prior sponsorship, while creators…
Instagram’s VP of Product shares three simple tips for creators starting from zero
Instagram VP of Product Tessa Lyons shares three tips for new creators: talk naturally on…
Meta is betting that users will discover creators before checking their Feed
Meta is now testing on Facebook the same basic idea it has already tried on…
Instagram wants users to make AI songs without ever leaving their DMs
Instagram is surfacing a Meta AI song generator inside some DMs, but rollout details, the…
