Brand Partnership Stories
Brand Partnership
Brand Collabs showcases the stories of partnerships between creators and companies. Discover how deals are put together, what makes collaborations click, which brands are putting money into creators and how genuine partnerships bring solid wins for everyone involved.
Meesho’s content commerce grew 152%, powered by creators with under 10K followers
Meesho says Content Commerce NMV grew 152% YoY, with 90% nano creators, 81% non-metro creators and 66% of orders coming from Tier 3 and Tier 4 markets.
The Business of Creators, Decoded Daily.
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Latest Brand Partnership
Snapchat creators get another route to paid brand deals through Collabstr
Collabstr has added Snapchat creators to its marketplace, giving brands a way to discover, hire,…
Dolphin AI wants creators to generate a full video without stitching clips together
Eloelo’s Dolphin AI turns scripts and prompts into multi-shot videos of up to 60 seconds,…
Creators are influencing how young Indians decide what to buy for their homes, study finds
Young Indians are increasingly getting ideas for their homes from creators. A new Deloitte India…
Nurdd’s free AI agent can now shortlist creators from a Hindi voice brief
This Mumbai startup says brands can speak to Nia in Hindi, Marathi, Tamil and other…
Apple is making creators part of the iPhone 18 launch window
Apple’s iPhone 18 launch shows how early access, review units and creator invitations turn a…
From months of training to race-day shoots, HYROX is taking over fitness Instagram
HYROX is expanding across India while becoming a growing content moment for fitness creators, from…
