Latest Updates Stories
Latest Updates
Why do couple creators get shared so much, and how much of that becomes income?
Everyday arguments, romantic gestures and family milestones have become social-media entertainment. But as brands invest in couple creators, the business of looking authentic is becoming more complicated.
The Business of Creators, Decoded Daily.
Join the community of marketers and investors who read our exclusive data and contrarian insights.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
Join our community of subscribers and gain access to insider tips and tricks that can reshape your perspective. Click here ➡️
Latest Latest Updates
Content creators are now recognised in the US small-business framework
The US Small Business Administration has issued its first federal small-business classification guidance specifically for…
Substack is testing three new ways for brands to pay newsletter creators
Substack is testing Upgrade, Unlock and Masthead sponsorship formats with selected publishers, adding brand-funded access…
YouTube is testing whether brands can search creators by who actually watches them
YouTube tested Channel Search with a small number of brand accounts, bringing opted-in creator audience…
PM Modi says India’s mobile phone is now a ‘creation studio’
Prime Minister Narendra Modi put creators directly inside India's telecom growth story at the 10th…
Edits is becoming Instagram’s all-in-one creation app
Instagram's Edits app now lets creators build carousels with photos, videos, layouts, fonts, text styles…
Pinterest gives brands a new way to discover and promote existing creator Pins through paid advertising campaigns
Pinterest now lets brands promote eligible creator Pins even without a prior sponsorship, while creators…
