News Stories
News
News offers up-to-the-minute updates from the world of creator and influencer marketing. Stay on top of breaking stories, emerging trends, platform announcements and industry shifts that matter to creators, marketers and brands alike.
Is it too late to start content creation in 2026?
India’s creator economy has expanded dramatically over the past decade, opening new routes to visibility and income. But as competition intensifies, building a sustainable creator business requires more than going…
The Business of Creators, Decoded Daily.
Join the community of marketers and investors who read our exclusive data and contrarian insights.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
Join our community of subscribers and gain access to insider tips and tricks that can reshape your perspective. Click here ➡️
Latest News
Why do couple creators get shared so much, and how much of that becomes income?
Everyday arguments, romantic gestures and family milestones have become social-media entertainment. But as brands invest…
Is travel influencing a real career in India, or an expensive hobby?
Travel influencing has grown into a business, with creators earning through hotel stays, Instagram reels,…
‘I can say I charge ₹1 crore for a reel, but am I getting it?’ Surabhi Tiwari on creator rates
The beauty and lifestyle creator on hundreds of brand collaborations, the work her manager handled,…
Are AI Influencers taking away human creators’ brand deals?
AI-generated personalities and synthetic user-generated content offer Indian brands new ways to create ads quickly…
Content creators are now recognised in the US small-business framework
The US Small Business Administration has issued its first federal small-business classification guidance specifically for…
Regional creators reach millions, so why are brands still offering them ₹10,000 deals?
India’s creator economy depends on audiences watching content in their own languages. But for creators…
