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News offers up-to-the-minute updates from the world of creator and influencer marketing. Stay on top of breaking stories, emerging trends, platform announcements and industry shifts that matter to creators, marketers and brands alike.

Content creators are now recognised in the US small-business framework

The US Small Business Administration has issued its first federal small-business classification guidance specifically for content creators, giving qualifying creator-led businesses a clearer way to identify themselves within the agency’s…

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Latest News

 How Vijay’s 85,000 fan clubs became the biggest creator network in Indian politics

TVK ran no traditional ad campaign and barely a press conference. The work was done…

Instagram’s 2026 Analytics Update: What Creators Need to Change Now

Instagram has introduced new analytics metrics along with AI-powered video editing tools in 2026. This…

Instagram’s new analytics metrics 2026 and AI video editing tools help creators push their creative boundaries

Instagram new analytics metrics 2026 include skip rate and share rate for Reels. Another update…

How much do Influencers charge in India? Inside the rate card brands are actually using

The flat-fee negotiation is dying. In its place, India's largest FMCG brands like Unilever are…

YouTube AI search could finally end the frustration of finding the right video online

The Google-owned video giant is redefining what ‘search’ means for YouTube users with its latest…

 LinkedIn updates could quietly reshape digital conversations — One verified comment at a time

More than 100 million verified badges will get priority while commenting on posts as a…