YouTube Updates

YouTube Updates is tracking changes to the platform that creators have relied on the longest. Keep up to date on what’s changing for video creators everywhere, from Shorts expansion and monetisation threshold shifts to new analytics features and partner program updates.

YouTube is testing whether brands can search creators by who actually watches them

YouTube tested Channel Search with a small number of brand accounts, bringing opted-in creator audience data into Studio without making private analytics public.

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Latest YouTube Updates

Creators who rely on reposted clips could see less reach on YouTube Shorts

YouTube is cutting recommendation reach for minimally changed reuploads on Shorts while continuing to allow…

YouTube Shopping now pays Indian creators when their viewers buy on Amazon, Meesho or Snapdeal

YouTube Shopping will pay Indian creators commission on Amazon, Meesho, Snapdeal, AJIO and Tata CLiQ…

Four in 10 YouTube public views do not count as engaged views, Agentio data shows

Agentio data shows only 60% of YouTube’s new public views qualify as engaged views, widening…

YouTube explains how its recommendation algorithm actually works

YouTube’s director and Creator Insider addresses creators’ biggest concerns around subscribers, first-hour performance, click-through rates…

YouTube Adds New Disclosure and Affiliate Controls for Creators 

YouTube is testing local affiliate retailers and adding branded-content labels, audience controls and automatic disclosure…

YouTube makes a bold move to keep creators from signing Netflix deals

YouTube is reportedly offering major financial incentives to retain top creators as Netflix expands its…