YouTube Updates

YouTube Updates is tracking changes to the platform that creators have relied on the longest. Keep up to date on what’s changing for video creators everywhere, from Shorts expansion and monetisation threshold shifts to new analytics features and partner program updates.

YouTube is testing whether brands can search creators by who actually watches them

YouTube tested Channel Search with a small number of brand accounts, bringing opted-in creator audience data into Studio without making private analytics public.

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Latest YouTube Updates

YouTube AI monetization policy redraws the rules for creator

The new YouTube monetisation policy gives a clear indication of how the assessment of AI-generated…

YouTube editor explains the formula to convert Shorts views into subscribers

Learn YouTube’s proven strategy for linking Shorts to long-form videos, aligning viewer intent, and converting…

YouTube begins a silent transformation that every creator should watch

Youtube’s latest studio update introduced AI powered insights and new AI content guidelines to help…

YouTube CPM and RPM: What every creator should know

CPM is the advertiser's cost per 1,000 YouTube ad impressions, while RPM is the creator's…

What is YouTube watch time, and why does it matter more than views?

Rather than views, watch time is what YouTube's algorithm cares about most. Here is a…

YouTube Studio updates show creators why a video is blocked or under-earning, and how to fix it

A new Account Status page, a per-video earnings column, and colour-coded video alerts now sit…