YouTube Updates

YouTube Updates is tracking changes to the platform that creators have relied on the longest. Keep up to date on what’s changing for video creators everywhere, from Shorts expansion and monetisation threshold shifts to new analytics features and partner program updates.

YouTube is testing whether brands can search creators by who actually watches them

YouTube tested Channel Search with a small number of brand accounts, bringing opted-in creator audience data into Studio without making private analytics public.

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Latest YouTube Updates

YouTube Channel Membership update gives creators deadline to set custom membership rates

YouTube channel membership update gives creators until August 17, 2026, to set custom membership prices…

Accenture Song acquires Whalar in what founder calls the largest transaction in the creator economy

Accenture Song will acquire creator agency Whalar in a landmark creator economy deal, adding enterprise-scale…

YouTube discontinues product tags in community posts

The move pushes affiliate and commerce activity back into Shorts and long-form videos, where YouTube…

YouTube turns up transparency by making AI labels more visible & smarter

The world’s largest online video platform is moving AI labels out of the description boxes…

YouTube AI search could finally end the frustration of finding the right video online

The Google-owned video giant is redefining what ‘search’ means for YouTube users with its latest…

YouTube Updates turn ghost subscribers into a metric problem creators can no longer ignore

The latest YouTube update for inactive subscribers means lesser push notifications to avoid piling them…

YouTube Updates Stories