Interviews/Stories

‘I can say I charge ₹1 crore for a reel, but am I getting it?’ Surabhi Tiwari on creator rates

The beauty and lifestyle creator on hundreds of brand collaborations, the work her manager handled, and finding paid work through her newer fitness and couple pages.

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Latest Interviews/Stories

‘There’s no replacement for the connection long-form builds’: Anmol Sachar on a decade on YouTube

Creator Anmol Sachar on why he posts fewer long-form videos after a decade on YouTube…

‘Agencies have lawyers. Creators need somebody protecting theirs’: the lawyer building a firm for the creator economy

A creator with 500 to 700 followers once emailed a brand permission to “use and…

‘Nobody knows we run this page’: the anonymous creators behind one of Instagram’s fastest-growing AI channels

An anonymous AI creator duo grew Chintu & Bubu to 36K+ followers and multiple brand…

‘I always felt one day something would work’: Siddhant Haste on building a creator identity around Bollywood

Siddhant Haste shares his journey from Mumbai Foodie to building a personal audience through Bollywood…

‘For a year, I didn’t earn a single rupee from Instagram’: the Bihar creator with 1.4M followers

Shahnawaj Khan is 21, lives in Siwan, Bihar, and has built 1.4M Instagram followers on…

‘I got a ₹10,000 ManyChat bill’: Jay Kapoor on why he decided to build its alternative for creators

Jay Kapoor talks about building SlideDM for Indian creators, competing with ManyChat, reducing account restrictions…