Earnings & Monetisation

Substack is testing three new ways for brands to pay newsletter creators

Substack is testing Upgrade, Unlock and Masthead sponsorship formats with selected publishers, adding brand-funded access and creator content alongside paid subscriptions.

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Latest Earnings & Monetisation

Buy Me a Coffee highlights the growing importance of turning online communities into sustainable creator businesses

Buy Me a Coffee says 2 million+ creators use its support, membership and Shop tools;…

YouTube Shopping now pays Indian creators when their viewers buy on Amazon, Meesho or Snapdeal

YouTube Shopping will pay Indian creators commission on Amazon, Meesho, Snapdeal, AJIO and Tata CLiQ…

YouTube is making views easier to count but monetisation will still depend on engagement

From August 24, YouTube will count views as soon as playback begins, while engaged viewing…

Brand deals drive creator monetisation, but only 15% trust sponsored content: Study shows

Brand deals remain a key source of creator income, but inconsistent partnerships and growing audience…

YouTube monetisation just changed to find creators who can actually hold an audience

YouTube monetisation now rewards return viewers, not just views. From February 2027, new creators need…

YouTube shuts down paid music licensing, shifts Creator Music to free and revenue-share tracks

YouTube is retiring paid creator music licences starting August 10, shifting the entire catalogue toward…