Earnings & Monetisation Stories
Earnings & Monetisation
Substack is testing three new ways for brands to pay newsletter creators
Substack is testing Upgrade, Unlock and Masthead sponsorship formats with selected publishers, adding brand-funded access and creator content alongside paid subscriptions.
The Business of Creators, Decoded Daily.
Join the community of marketers and investors who read our exclusive data and contrarian insights.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
Join our community of subscribers and gain access to insider tips and tricks that can reshape your perspective. Click here ➡️
Latest Earnings & Monetisation
YouTube Partner Programme rules get stricter as YouTube reshapes creator monetisation
YouTube Partner Program Rules will become tougher starting 2027, with increased entry requirements for new…
YouTube views climb as watch time and ad revenue slip, new study reveals
YouTube videos are getting more views than ever, but a year-over-year study shows viewers are…
YouTube AI monetization policy redraws the rules for creator
The new YouTube monetisation policy gives a clear indication of how the assessment of AI-generated…
How Indian creators really make money beyond brand deals
As the creator economy grows, income is shifting beyond sponsorships.
What is a rate card? A simple guide to pricing as a creator
Most new creators price their first brand deal by guessing. A brand asks, "What do…
YouTube CPM and RPM: What every creator should know
CPM is the advertiser's cost per 1,000 YouTube ad impressions, while RPM is the creator's…
