Tag: creators
Why do couple creators get shared so much, and how much of that becomes income?
Everyday arguments, romantic gestures and family milestones have become social-media entertainment. But as brands invest…
Is travel influencing a real career in India, or an expensive hobby?
Travel influencing has grown into a business, with creators earning through hotel stays, Instagram reels,…
‘I can say I charge ₹1 crore for a reel, but am I getting it?’ Surabhi Tiwari on creator rates
The beauty and lifestyle creator on hundreds of brand collaborations, the work her manager handled,…
Are AI Influencers taking away human creators’ brand deals?
AI-generated personalities and synthetic user-generated content offer Indian brands new ways to create ads quickly…
Content creators are now recognised in the US small-business framework
The US Small Business Administration has issued its first federal small-business classification guidance specifically for…
Regional creators reach millions, so why are brands still offering them ₹10,000 deals?
India’s creator economy depends on audiences watching content in their own languages. But for creators…