Top2

Regional creators reach millions, so why are brands still offering them ₹10,000 deals?

India’s creator economy depends on audiences watching content in their own languages. But for creators working far from advertising hubs, visibility doesn't always translate into sustainable income.

14 Min Read

The Business of Creators, Decoded Daily.

Join the community of marketers and investors who read our exclusive data and contrarian insights.

Subscribe To Our Newsletter

What are you signing up for :

Join our community of subscribers and gain access to insider tips and tricks that can reshape your perspective. Click here ➡️

Latest Top2

The cost of being a woman creator in India: Online abuse, sexualised trolling and the price of speaking out

Sexualised trolling, threats of violence and manipulated images are making online abuse a professional hazard…

14 Min Read
Top2 Stories