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News offers up-to-the-minute updates from the world of creator and influencer marketing. Stay on top of breaking stories, emerging trends, platform announcements and industry shifts that matter to creators, marketers and brands alike.
Content creators are now recognised in the US small-business framework
The US Small Business Administration has issued its first federal small-business classification guidance specifically for content creators, giving qualifying creator-led businesses a clearer way to identify themselves within the agency’s…
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Latest News
How hyperlocal creators are monetizing what metros cannot replicate
The Indian creator economy built its first chapter in metro cities but the second chapter…
How a social media strategist turned a CJI remark into millions of followers
Cockroach Janta Party is not a political story. It is a creator economy case study,…
Myntra’s new affiliate feature gives creators a second income stream
Myntra added an affiliate layer to its Ultimate Glam Clan programme on May 15. It…
Influencing is now a real business with 15.2% of Indian creators registered as business entities
The era of casual influence is making way for a new age data-driven creator economy…
Why 30% of Indian shoppers have abandoned the TV commercial
According to a Boston Consulting Group report published in May 2025, influencer marketing has crossed…
How Indian creators got to Cannes before Cannes thought to invite them
On May 17, the Marché du Film launches its first Creator Economy Summit. The global…
