Creator Business Stories
Creator Business
YouTube explains how its recommendation algorithm actually works
YouTube’s director and Creator Insider addresses creators’ biggest concerns around subscribers, first-hour performance, click-through rates and mixing formats on one channel.
By
10 Min Read
The Business of Creators, Decoded Daily.
Join the community of marketers and investors who read our exclusive data and contrarian insights.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
The Business of Creators, Decoded Daily.
Join the community of marketers and investors who read our exclusive data and contrarian insights.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
Join our community of subscribers and gain access to insider tips and tricks that can reshape your perspective. Click here ➡️
Latest Creator Business
YouTube is making views easier to count but monetisation will still depend on engagement
From August 24, YouTube will count views as soon as playback begins, while engaged viewing…
By
2 Min Read
Brand deals drive creator monetisation, but only 15% trust sponsored content: Study shows
Brand deals remain a key source of creator income, but inconsistent partnerships and growing audience…
By
4 Min Read
How to grow on YouTube by turning Shorts views into long-form channel growth
How to grow on YouTube involves the use of features such as Shorts, Related Videos…
By
4 Min Read
YouTube monetisation just changed to find creators who can actually hold an audience
YouTube monetisation now rewards return viewers, not just views. From February 2027, new creators need…
9 Min Read
YouTube shuts down paid music licensing, shifts Creator Music to free and revenue-share tracks
YouTube is retiring paid creator music licences starting August 10, shifting the entire catalogue toward…
By
3 Min Read
YouTube Partner Programme rules get stricter as YouTube reshapes creator monetisation
YouTube Partner Program Rules will become tougher starting 2027, with increased entry requirements for new…
By
4 Min Read
Creator Business Stories
