YouTube explains how its recommendation algorithm actually works

YouTube’s director and Creator Insider addresses creators’ biggest concerns around subscribers, first-hour performance, click-through rates and mixing formats on one channel.

10 Min Read

The Business of Creators, Decoded Daily.

Join the community of marketers and investors who read our exclusive data and contrarian insights.

Subscribe To Our Newsletter

What are you signing up for :

The Business of Creators, Decoded Daily.

Join the community of marketers and investors who read our exclusive data and contrarian insights.

Subscribe To Our Newsletter

What are you signing up for :

Join our community of subscribers and gain access to insider tips and tricks that can reshape your perspective. Click here ➡️

Latest Creator Business

YouTube is making views easier to count but monetisation will still depend on engagement

From August 24, YouTube will count views as soon as playback begins, while engaged viewing…

2 Min Read

Brand deals drive creator monetisation, but only 15% trust sponsored content: Study shows

Brand deals remain a key source of creator income, but inconsistent partnerships and growing audience…

4 Min Read

How to grow on YouTube by turning Shorts views into long-form channel growth

How to grow on YouTube involves the use of features such as Shorts, Related Videos…

4 Min Read

YouTube monetisation just changed to find creators who can actually hold an audience

YouTube monetisation now rewards return viewers, not just views. From February 2027, new creators need…

YouTube shuts down paid music licensing, shifts Creator Music to free and revenue-share tracks

YouTube is retiring paid creator music licences starting August 10, shifting the entire catalogue toward…

3 Min Read

YouTube Partner Programme rules get stricter as YouTube reshapes creator monetisation

YouTube Partner Program Rules will become tougher starting 2027, with increased entry requirements for new…

4 Min Read