Brand Partnership Stories
Brand Partnership
Brand Collabs showcases the stories of partnerships between creators and companies. Discover how deals are put together, what makes collaborations click, which brands are putting money into creators and how genuine partnerships bring solid wins for everyone involved.
Snapchat–Qoruz partnership gives brands a new way to find creators
Snapchat India has partnered with Qoruz, allowing brands to discover and assess Snapchat creators alongside talent from other social platforms.
The Business of Creators, Decoded Daily.
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What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
The Business of Creators, Decoded Daily.
Join the community of marketers and investors who read our exclusive data and contrarian insights.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
Join our community of subscribers and gain access to insider tips and tricks that can reshape your perspective. Click here ➡️
Latest Brand Partnership
Amazon brings 50,000 brands into new Creator Connections programme for creators
Amazon launches Creator Connections in India with campaigns from 50,000 brands, giving creators new ways…
HUL’s creator ecosystem reaches 30,000, but paid opportunities remain unclear
HUL expands its creator ecosystem to 30,000 as social-first marketing, AI and digital media take…
Brand deals drive creator monetisation, but only 15% trust sponsored content: Study shows
Brand deals remain a key source of creator income, but inconsistent partnerships and growing audience…
Google adds new AI tools for content creators to improve campaign insights
Google has released a new update that provides more AI tools for content creators to…
Snapchat on Brand Humor reveals what brands now expect from creators
Snapchat focuses on the increasing importance of creator-driven content and the reasons for this phenomenon.
Go Zero’s influencer marketing pivot sparks debate over ROI measurement
Go Zero's shift from influencer partnerships to in-house creators reignited industry debates over attribution, campaign…
