Snapchat India has partnered with creator intelligence platform Qoruz, giving brands a new way to find and compare Snapchat creators while planning campaigns in India.
How Snapchat creator discovery will work on Qoruz
Qoruz has added Snapchat Creator Discovery to its platform through Snapchat’s Public Profile APIs. Brands using Qoruz can now search for Snapchat creators alongside profiles from the other social platforms it tracks, bringing another channel into the same campaign-planning workflow.
The API supports filters including follower count, country, creator category, and previous paid-partnership experience. Brands can also filter by audience country and gender when creators choose to share their insights. Basic public-profile information is available without creator authorisation, while deeper analytics depend on permission.
Snapchat brings creator data into wider campaign planning
Snapchat has been investing in its Indian creator ecosystem as it tries to turn growing content consumption into more brand work. The company said last year that watch time in India had doubled over two years, while posts to Spotlight from creators and publishers had grown more than fourfold year on year.
The platform already lets eligible creators switch on Brand Partnerships in their Public Profile settings. Doing so allows them to share analytics with third-party partners and receive messages from brands. The Qoruz integration extends that discovery beyond Snapchat’s own tools and places its creators inside a platform marketers already use to compare talent across channels.
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What changes for Snapchat creators
For creators, the practical change is discoverability. A Snapchat profile can now appear inside the same Qoruz search a brand may use to compare talent from other platforms. Those who opt in to share deeper analytics can give marketers more information about their audience and content performance.
That may improve a creator’s chances of entering an early campaign shortlist, particularly when a brand is looking for a specific audience or market. It does not guarantee paid work. The outcome will depend on how widely marketers use the integration and how much data creators choose to share.
