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News offers up-to-the-minute updates from the world of creator and influencer marketing. Stay on top of breaking stories, emerging trends, platform announcements and industry shifts that matter to creators, marketers and brands alike.
1980s AI photo prompt on ChatGPT: Searches up 5,000% in a week
Search interest for "1980s ai photo prompt chatgpt" in India is up 1,800% against the preceding 24 hours and marked as a breakout term by Google Trends, more than 5,000%…
The Business of Creators, Decoded Daily.
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Join the community of marketers and investors who read our exclusive data and contrarian insights.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
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Latest News
Digital creators can now create IMDb profiles without film or TV credits
IMDb adds a Digital Creator category across IMDb and IMDbPro, letting creators add digital-first professions…
Meta Muse AI agent: Everything it can do, and everything it’s asking for
Meta Muse AI agent turns WhatsApp into something that pays your bills and books your…
Snapchat–Qoruz partnership gives brands a new way to find creators
Snapchat India has partnered with Qoruz, allowing brands to discover and assess Snapchat creators alongside…
Threads’ new analytics show where creator reach is coming from
Threads has redesigned Insights with AI summaries, audience data and follower-versus-non-follower reach, but link-click reporting…
Amazon brings 50,000 brands into new Creator Connections programme for creators
Amazon launches Creator Connections in India with campaigns from 50,000 brands, giving creators new ways…
HUL’s creator ecosystem reaches 30,000, but paid opportunities remain unclear
HUL expands its creator ecosystem to 30,000 as social-first marketing, AI and digital media take…
