Earnings & Monetisation

YouTube is making views easier to count but monetisation will still depend on engagement

From August 24, YouTube will count views as soon as playback begins, while engaged viewing metrics will remain central to creator monetisation.

2 Min Read

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Latest Earnings & Monetisation

Brand deals drive creator monetisation, but only 15% trust sponsored content: Study shows

Brand deals remain a key source of creator income, but inconsistent partnerships and growing audience…

4 Min Read

YouTube monetisation just changed to find creators who can actually hold an audience

YouTube monetisation now rewards return viewers, not just views. From February 2027, new creators need…

YouTube shuts down paid music licensing, shifts Creator Music to free and revenue-share tracks

YouTube is retiring paid creator music licences starting August 10, shifting the entire catalogue toward…

3 Min Read

YouTube Partner Programme rules get stricter as YouTube reshapes creator monetisation

YouTube Partner Program Rules will become tougher starting 2027, with increased entry requirements for new…

4 Min Read

YouTube views climb as watch time and ad revenue slip, new study reveals

YouTube videos are getting more views than ever, but a year-over-year study shows viewers are…

6 Min Read

YouTube AI monetization policy redraws the rules for creator

The new YouTube monetisation policy gives a clear indication of how the assessment of AI-generated…

4 Min Read