Earnings & Monetisation Stories
Earnings & Monetisation
YouTube is making views easier to count but monetisation will still depend on engagement
From August 24, YouTube will count views as soon as playback begins, while engaged viewing metrics will remain central to creator monetisation.
The Business of Creators, Decoded Daily.
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- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
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Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
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