Platform

Platform Updates keeps you informed of every big change on the top social and creator platforms. Algorithm changes, new features, interface changes – get the scoop on how updates impact your content strategy, reach, and revenue potential.

Meta Muse AI agent: Everything it can do, and everything it’s asking for

Meta Muse AI agent turns WhatsApp into something that pays your bills and books your tickets. Here's how it actually works.

10 Min Read

The Business of Creators, Decoded Daily.

Join the community of marketers and investors who read our exclusive data and contrarian insights.

Subscribe To Our Newsletter

What are you signing up for :

The Business of Creators, Decoded Daily.

Join the community of marketers and investors who read our exclusive data and contrarian insights.

Subscribe To Our Newsletter

What are you signing up for :

Join our community of subscribers and gain access to insider tips and tricks that can reshape your perspective. Click here ➡️

Latest Platform

Threads’ new analytics show where creator reach is coming from

Threads has redesigned Insights with AI summaries, audience data and follower-versus-non-follower reach, but link-click reporting…

3 Min Read

Four in 10 YouTube public views do not count as engaged views, Agentio data shows

Agentio data shows only 60% of YouTube’s new public views qualify as engaged views, widening…

3 Min Read

YouTube explains how its recommendation algorithm actually works

YouTube’s director and Creator Insider addresses creators’ biggest concerns around subscribers, first-hour performance, click-through rates…

10 Min Read

YouTube Adds New Disclosure and Affiliate Controls for Creators 

YouTube is testing local affiliate retailers and adding branded-content labels, audience controls and automatic disclosure…

4 Min Read

Instagram reaches 297 million EU users as growth continues to outpace Facebook

Instagram reached 297 million EU users in H1 2026, ahead of Facebook's 264 million. Here…

3 Min Read

Threads tests virtual gems to reward creators for high-performing posts 

Threads is testing a virtual-gem system that may recognise posts with strong engagement, although Meta…

3 Min Read