Platform

Platform Updates keeps you informed of every big change on the top social and creator platforms. Algorithm changes, new features, interface changes – get the scoop on how updates impact your content strategy, reach, and revenue potential.

Instagram’s VP of Product shares three simple tips for creators starting from zero

Instagram VP of Product Tessa Lyons shares three tips for new creators: talk naturally on camera, try different formats and engage with your community.

3 Min Read

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Latest Platform

A creator’s Instagram Live can now run as an ad while the broadcast is happening

Instagram now lets creators boost an active Live as an ad across Feed, Stories and…

3 Min Read

Creators who rely on reposted clips could see less reach on YouTube Shorts

YouTube is cutting recommendation reach for minimally changed reuploads on Shorts while continuing to allow…

2 Min Read

Instagram’s basic Reels guide shows where the platform wants creators to go next

Instagram just posted the most basic thing of 2026. We read all of it and…

5 Min Read

Meta says smaller Instagram creators are reaching millions through AI-led discovery

Meta India head Arun Srinivas says AI-led Instagram discovery is helping content reach beyond existing…

4 Min Read

Adam Mosseri explains what Instagram is actually looking for when it ranks content

Adam Mosseri explains Instagram’s ranking priorities, including originality, recency, non-follower discovery, engagement and larger AI…

4 Min Read

YouTube Shopping now pays Indian creators when their viewers buy on Amazon, Meesho or Snapdeal

YouTube Shopping will pay Indian creators commission on Amazon, Meesho, Snapdeal, AJIO and Tata CLiQ…

4 Min Read