YouTube Updates Stories
YouTube Updates
YouTube Updates is tracking changes to the platform that creators have relied on the longest. Keep up to date on what’s changing for video creators everywhere, from Shorts expansion and monetisation threshold shifts to new analytics features and partner program updates.
Four in 10 YouTube public views do not count as engaged views, Agentio data shows
Agentio data shows only 60% of YouTube’s new public views qualify as engaged views, widening the gap between creator reach and audience attention.
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- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
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Join the community of marketers and investors who read our exclusive data and contrarian insights.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
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Latest YouTube Updates
YouTube explains how its recommendation algorithm actually works
YouTube’s director and Creator Insider addresses creators’ biggest concerns around subscribers, first-hour performance, click-through rates…
YouTube Adds New Disclosure and Affiliate Controls for Creators
YouTube is testing local affiliate retailers and adding branded-content labels, audience controls and automatic disclosure…
YouTube makes a bold move to keep creators from signing Netflix deals
YouTube is reportedly offering major financial incentives to retain top creators as Netflix expands its…
YouTube is making views easier to count but monetisation will still depend on engagement
From August 24, YouTube will count views as soon as playback begins, while engaged viewing…
How to grow on YouTube by turning Shorts views into long-form channel growth
How to grow on YouTube involves the use of features such as Shorts, Related Videos…
YouTube monetisation just changed to find creators who can actually hold an audience
YouTube monetisation now rewards return viewers, not just views. From February 2027, new creators need…
