YouTube Updates Stories
YouTube Updates
YouTube Updates is tracking changes to the platform that creators have relied on the longest. Keep up to date on what’s changing for video creators everywhere, from Shorts expansion and monetisation threshold shifts to new analytics features and partner program updates.
Four in 10 YouTube public views do not count as engaged views, Agentio data shows
Agentio data shows only 60% of YouTube’s new public views qualify as engaged views, widening the gap between creator reach and audience attention.
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- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
The Business of Creators, Decoded Daily.
Join the community of marketers and investors who read our exclusive data and contrarian insights.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
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Latest YouTube Updates
YouTube CPM and RPM: What every creator should know
CPM is the advertiser's cost per 1,000 YouTube ad impressions, while RPM is the creator's…
What is YouTube watch time, and why does it matter more than views?
Rather than views, watch time is what YouTube's algorithm cares about most. Here is a…
YouTube Studio updates show creators why a video is blocked or under-earning, and how to fix it
A new Account Status page, a per-video earnings column, and colour-coded video alerts now sit…
YouTube Channel Membership update gives creators deadline to set custom membership rates
YouTube channel membership update gives creators until August 17, 2026, to set custom membership prices…
Accenture Song acquires Whalar in what founder calls the largest transaction in the creator economy
Accenture Song will acquire creator agency Whalar in a landmark creator economy deal, adding enterprise-scale…
YouTube discontinues product tags in community posts
The move pushes affiliate and commerce activity back into Shorts and long-form videos, where YouTube…
