For Creators

Snapchat–Qoruz partnership gives brands a new way to find creators

Snapchat India has partnered with Qoruz, allowing brands to discover and assess Snapchat creators alongside talent from other social platforms.

3 Min Read

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Latest For Creators

Amazon brings 50,000 brands into new Creator Connections programme for creators 

Amazon launches Creator Connections in India with campaigns from 50,000 brands, giving creators new ways…

4 Min Read

HUL’s creator ecosystem reaches 30,000, but paid opportunities remain unclear

HUL expands its creator ecosystem to 30,000 as social-first marketing, AI and digital media take…

3 Min Read

Brand deals drive creator monetisation, but only 15% trust sponsored content: Study shows

Brand deals remain a key source of creator income, but inconsistent partnerships and growing audience…

4 Min Read

Snapchat on Brand Humor reveals what brands now expect from creators

Snapchat focuses on the increasing importance of creator-driven content and the reasons for this phenomenon.

3 Min Read

Go Zero’s influencer marketing pivot sparks debate over ROI measurement

Go Zero's shift from influencer partnerships to in-house creators reignited industry debates over attribution, campaign…

9 Min Read

Why Gen Z is choosing creators over celebrities for brand recommendations

Data shows Gen Z is turning away from celebrity endorsements toward creators they already follow,…

4 Min Read