For Creators

Meesho’s content commerce grew 152%, powered by creators with under 10K followers

Meesho says Content Commerce NMV grew 152% YoY, with 90% nano creators, 81% non-metro creators and 66% of orders coming from Tier 3 and Tier 4 markets.

4 Min Read

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Latest For Creators

HUL’s creator ecosystem reaches 30,000, but paid opportunities remain unclear

HUL expands its creator ecosystem to 30,000 as social-first marketing, AI and digital media take…

3 Min Read

Brand deals drive creator monetisation, but only 15% trust sponsored content: Study shows

Brand deals remain a key source of creator income, but inconsistent partnerships and growing audience…

4 Min Read

Snapchat on Brand Humor reveals what brands now expect from creators

Snapchat focuses on the increasing importance of creator-driven content and the reasons for this phenomenon.

3 Min Read

Go Zero’s influencer marketing pivot sparks debate over ROI measurement

Go Zero's shift from influencer partnerships to in-house creators reignited industry debates over attribution, campaign…

9 Min Read

Why Gen Z is choosing creators over celebrities for brand recommendations

Data shows Gen Z is turning away from celebrity endorsements toward creators they already follow,…

4 Min Read

GST invoice for creators: the one page that decides when your money credits

The document that decides how fast a brand deal actually pays you is one you…

7 Min Read