YouTube Updates Stories
YouTube Updates
YouTube Updates is tracking changes to the platform that creators have relied on the longest. Keep up to date on what’s changing for video creators everywhere, from Shorts expansion and monetisation threshold shifts to new analytics features and partner program updates.
Four in 10 YouTube public views do not count as engaged views, Agentio data shows
Agentio data shows only 60% of YouTube’s new public views qualify as engaged views, widening the gap between creator reach and audience attention.
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- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
The Business of Creators, Decoded Daily.
Join the community of marketers and investors who read our exclusive data and contrarian insights.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
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Latest YouTube Updates
YouTube shuts down paid music licensing, shifts Creator Music to free and revenue-share tracks
YouTube is retiring paid creator music licences starting August 10, shifting the entire catalogue toward…
YouTube Partner Programme rules get stricter as YouTube reshapes creator monetisation
YouTube Partner Program Rules will become tougher starting 2027, with increased entry requirements for new…
YouTube views climb as watch time and ad revenue slip, new study reveals
YouTube videos are getting more views than ever, but a year-over-year study shows viewers are…
YouTube AI monetization policy redraws the rules for creator
The new YouTube monetisation policy gives a clear indication of how the assessment of AI-generated…
YouTube editor explains the formula to convert Shorts views into subscribers
Learn YouTube’s proven strategy for linking Shorts to long-form videos, aligning viewer intent, and converting…
YouTube begins a silent transformation that every creator should watch
Youtube’s latest studio update introduced AI powered insights and new AI content guidelines to help…
