Earnings & Monetisation Stories
Earnings & Monetisation
YouTube is making views easier to count but monetisation will still depend on engagement
From August 24, YouTube will count views as soon as playback begins, while engaged viewing metrics will remain central to creator monetisation.
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2 Min Read
The Business of Creators, Decoded Daily.
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The Business of Creators, Decoded Daily.
Join the community of marketers and investors who read our exclusive data and contrarian insights.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
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Latest Earnings & Monetisation
YouTube Studio updates show creators why a video is blocked or under-earning, and how to fix it
A new Account Status page, a per-video earnings column, and colour-coded video alerts now sit…
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YouTube Channel Membership update gives creators deadline to set custom membership rates
YouTube channel membership update gives creators until August 17, 2026, to set custom membership prices…
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Substack’s creator business model could unlock brand revenue for India’s writer creators
The platform is bringing sponsorships and advertiser partnerships to top publishers, though payment infrastructure issues…
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X Ads manager tools opens revenue doors for Indian creators and brands
Creators and small businesses can now use X Ads Manager's new no-code tracking and analytics…
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Inside the payment gap India’s creator economy refuses to own
In India's booming creator economy, a 60 to 90-day wait after delivering a brand campaign…
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Where India’s creators live, post, and actually earn
While Instagram hosts everyone, YouTube pays the most, and LinkedIn makes careers, the platform where…
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Earnings & Monetisation Stories
