Earnings & Monetisation

YouTube is making views easier to count but monetisation will still depend on engagement

From August 24, YouTube will count views as soon as playback begins, while engaged viewing metrics will remain central to creator monetisation.

2 Min Read

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Latest Earnings & Monetisation

YouTube Studio updates show creators why a video is blocked or under-earning, and how to fix it

A new Account Status page, a per-video earnings column, and colour-coded video alerts now sit…

4 Min Read

YouTube Channel Membership update gives creators deadline to set custom membership rates

YouTube channel membership update gives creators until August 17, 2026, to set custom membership prices…

3 Min Read

Substack’s creator business model could unlock brand revenue for India’s writer creators

The platform is bringing sponsorships and advertiser partnerships to top publishers, though payment infrastructure issues…

3 Min Read

X Ads manager tools opens revenue doors for Indian creators and brands

Creators and small businesses can now use X Ads Manager's new no-code tracking and analytics…

2 Min Read

Inside the payment gap India’s creator economy refuses to own

In India's booming creator economy, a 60 to 90-day wait after delivering a brand campaign…

8 Min Read

Where India’s creators live, post, and actually earn

While Instagram hosts everyone, YouTube pays the most, and LinkedIn makes careers, the platform where…

8 Min Read