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News offers up-to-the-minute updates from the world of creator and influencer marketing. Stay on top of breaking stories, emerging trends, platform announcements and industry shifts that matter to creators, marketers and brands alike.
‘Nobody knows we run this page’: the anonymous creators behind one of Instagram’s fastest-growing AI channels
An anonymous AI creator duo grew Chintu & Bubu to 36K+ followers and multiple brand collaborations in four months.
The Business of Creators, Decoded Daily.
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- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
The Business of Creators, Decoded Daily.
Join the community of marketers and investors who read our exclusive data and contrarian insights.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
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Latest News
HUL’s creator ecosystem reaches 30,000, but paid opportunities remain unclear
HUL expands its creator ecosystem to 30,000 as social-first marketing, AI and digital media take…
Four in 10 YouTube public views do not count as engaged views, Agentio data shows
Agentio data shows only 60% of YouTube’s new public views qualify as engaged views, widening…
YouTube Adds New Disclosure and Affiliate Controls for Creators
YouTube is testing local affiliate retailers and adding branded-content labels, audience controls and automatic disclosure…
‘I always felt one day something would work’: Siddhant Haste on building a creator identity around Bollywood
Siddhant Haste shares his journey from Mumbai Foodie to building a personal audience through Bollywood…
Threads tests virtual gems to reward creators for high-performing posts
Threads is testing a virtual-gem system that may recognise posts with strong engagement, although Meta…
Festive influencer marketing in India starts before Diwali
For creators, the festive opportunity now runs across festivals, regions and categories, with much of…
