News

News offers up-to-the-minute updates from the world of creator and influencer marketing. Stay on top of breaking stories, emerging trends, platform announcements and industry shifts that matter to creators, marketers and brands alike.

100+ creators from seven Northeast states gathered in Guwahati to meet brands

More than 125 creators from seven Northeast states met brands and marketers at the first North East Creator Circuit in Guwahati.

3 Min Read

The Business of Creators, Decoded Daily.

Join the community of marketers and investors who read our exclusive data and contrarian insights.

Subscribe To Our Newsletter

What are you signing up for :

The Business of Creators, Decoded Daily.

Join the community of marketers and investors who read our exclusive data and contrarian insights.

Subscribe To Our Newsletter

What are you signing up for :

Join our community of subscribers and gain access to insider tips and tricks that can reshape your perspective. Click here ➡️

Latest News

Qoruz adds AI insights to help brands evaluate creators faster

Qoruz has introduced AI Insights, a new feature designed to turn creator data into structured…

3 Min Read

YouTube is making views easier to count but monetisation will still depend on engagement

From August 24, YouTube will count views as soon as playback begins, while engaged viewing…

2 Min Read

Creator Apoorva Makhija aka The Rebel Kid’s organic post drove 300% sales jump, says unfltrd founder

Unfltrd founder Ghazal Gupta says an organic post by Apoorva Makhija, aka The Rebel Kid,…

2 Min Read

Brand deals drive creator monetisation, but only 15% trust sponsored content: Study shows

Brand deals remain a key source of creator income, but inconsistent partnerships and growing audience…

4 Min Read

Google adds new AI tools for content creators to improve campaign insights

Google has released a new update that provides more AI tools for content creators to…

3 Min Read

YouTube monetisation just changed to find creators who can actually hold an audience

YouTube monetisation now rewards return viewers, not just views. From February 2027, new creators need…