‘We don’t do it for the money’: Two besties behind Mumbai’s most-loved page
Probby and Ashi: Mumbai's creator duo on running their Instagram page around full-time jobs and staying true to who they are.
The Business of Creators, Decoded Daily.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
The Business of Creators, Decoded Daily.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
Join our community of subscribers and gain access to insider tips and tricks that can reshape your perspective. Click here ➡️
Latest News
What is YouTube watch time, and why does it matter more than views?
Rather than views, watch time is what YouTube's algorithm cares about most. Here is a…
Should brands stop scripting creator’s every word?
Brands script every word to protect their message, and new data on creator content suggests…
Why are brands still obsessed with follower count?
A brand manager asked today will usually say engagement matters more than reach. But when…
Can finance influencers still make money in 2026?
A finance creator with 2 million followers can go live tomorrow and name ten stocks…
InkRevenue launches AI Influencer Marketing tool to streamline campaign execution
InkRevenue's new AI Influencer Marketing tool handles tasks like payments, analytics, and coordination, helping brands…
PubMatic Creator Marketplace bets on creators-led companies; India can be next
PubMatic Creator Marketplace, the latest move is less about influencers and more about turning creators…