‘We don’t do it for the money’: Two besties behind Mumbai’s most-loved page
Probby and Ashi: Mumbai's creator duo on running their Instagram page around full-time jobs and staying true to who they are.
The Business of Creators, Decoded Daily.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
The Business of Creators, Decoded Daily.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
Join our community of subscribers and gain access to insider tips and tricks that can reshape your perspective. Click here ➡️
Latest News
RBI notification June 2026: New framework makes AIFIs accountable for what creators promote
RBI's new regulations put financial creators under greater compliance scrutiny, requiring accurate disclosures and approved…
X Ads manager tools opens revenue doors for Indian creators and brands
Creators and small businesses can now use X Ads Manager's new no-code tracking and analytics…
How a social media strategist turned a CJI remark into millions of followers
Cockroach Janta Party is not a political story. It is a creator economy case study,…
Myntra’s new affiliate feature gives creators a second income stream
Myntra added an affiliate layer to its Ultimate Glam Clan programme on May 15. It…
Influencing is now a real business with 15.2% of Indian creators registered as business entities
The era of casual influence is making way for a new age data-driven creator economy…
Why 30% of Indian shoppers have abandoned the TV commercial
According to a Boston Consulting Group report published in May 2025, influencer marketing has crossed…