Yash Raj Films (YRF), in collaboration with Google, is organising an AI filmmaking workshop for India’s filmmaking and creator community on 4 August 2026 at Yash Raj Studio in Mumbai. Aimed at expanding the scope of Indian cinema and pushing the boundaries of storytelling, this event is designed to provide filmmakers with knowledge of artificial intelligence creative tools. Participants will gain practical experience using Google’s Flow creative studio while fully preserving their artistic integrity throughout the filmmaking process.

Creators will be introduced to AI-powered filmmaking tools used across different stages of production while reinforcing that human creativity remains central to the creative process. The collaboration brings together one of India’s largest film production houses, YRF, and one of the world’s leading AI companies, Google. 

Why does this matter?

For artists, filmmakers, and digital storytellers, AI is a necessary skill, rather than an option. Production companies are increasingly using AI to accelerate pre-production, streamline visual effects and simplify editing workflows while making content creation more accessible for independent creators.

The workshop is also an example of a trend taking place in the whole industry. Google is increasing its efforts to teach people who create content about AI in training programmes, while in India the media industry is also adopting AI-based storytelling.

What does the workshop cover?

The workshop will introduce creators to AI-powered filmmaking technologies and demonstrate how generative AI can support script development and creative production. Although the adoption of artificial intelligence is encouraged, human creativity and storytelling remain the primary focus.

What should creators think about next?

For content creators, agencies, and production professionals, it provides a clear direction that the industry is going towards. The AI expertise of the people working within these sectors is becoming more and more important.

Creators may leverage AI to speed up repetitive tasks, evaluate concepts, and enhance overall productivity. People who have enough experience in both the art of storytelling and the art of using AI will most probably be more competitive in the future.

Google and Yash Raj Films show that the companies are more interested in educating creators in AI than in introducing new technology.

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Author

Krati Darak

Krati Darak is the Senior Editor at The Creator Index, where she leads everything editorial, from coverage decisions and story direction to the voice of India's first dedicated creator economy publication. She's spent over five years in digital media and has done a bit of everything — at Thomson Reuters, she covered legal news, deals, appointments, and rankings. At LBB, she pretty much led Mumbai coverage, digging up the city's hidden gems (if you've found one through them, there's a good chance she wrote about it). She's also worked as a commerce editor at StyleCraze and has written for D2C beauty brands like Foxtale, WOW Skin Science, SkinQ, and more.