LinkedIn has introduced a new feature, “Seems Like AI Slop”, to deal with the problem of AI spam, which comprises the repetitive nature of poor-quality and inauthentic content created by AI. Recently, LinkedIn has started implementing measures, such as user reporting tools, AI classifiers, private feedback for creators, and disabling LinkedIn’s AI ‘Enhance Your Post’ tool. This measure will affect professionals, businesses, recruiters, marketers, and creators using LinkedIn to develop a professional profile.

The move follows the growing use of generative AI in social media platforms, where issues regarding the quality and authenticity of content and automated spam are becoming more prominent.

LinkedIn’s new approach to AI content 

LinkedIn has taken further steps to increase the quality of content shared through the feed by allowing users to report low-quality AI-generated content and using classifiers to detect repetition, automation in posts, and different types of manipulation on the platform.

LinkedIn will continue to offer support that will make content more grammatically correct and readable without changing the unique voice of each member. Some creators might get private messages if their content is frequently seen as inauthentic by other users.

This change demonstrates that LinkedIn is rethinking its strategy regarding AI, focusing more on authenticity and professional conversations than AI-generated content. LinkedIn is not adding any features to help create posts anymore.

Why does this update matter for creators and businesses?

Professional social networks have always been built on trust and credibility. With AI-generated content, there is a need to filter out the quality of content from the redundant content that is generated through automation.

This update can prove highly beneficial for businesses and marketing teams that recognise the importance of different approaches and original content. Additionally, professionals who consistently share valuable insights may find the platform increasingly advantageous.

What should businesses and creators consider next? 

The latest update suggests that LinkedIn will go for higher-quality content rather than repetitive content because of the AI assistance. Though there won’t be any restriction on publishing AI-assisted content, LinkedIn encourages its users to publish original, quality content along with using responsible AI-assisted writing.

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Author

Krati Darak

Krati Darak is the Senior Editor at The Creator Index, where she leads everything editorial, from coverage decisions and story direction to the voice of India's first dedicated creator economy publication. She's spent over five years in digital media and has done a bit of everything — at Thomson Reuters, she covered legal news, deals, appointments, and rankings. At LBB, she pretty much led Mumbai coverage, digging up the city's hidden gems (if you've found one through them, there's a good chance she wrote about it). She's also worked as a commerce editor at StyleCraze and has written for D2C beauty brands like Foxtale, WOW Skin Science, SkinQ, and more.