IMDb has added a Digital Creator category across IMDb and IMDbPro, allowing online creators to add digital-first roles to their professional profiles.
The update puts digital-first roles inside the same database used by producers, casting teams, agents and other entertainment professionals. It comes as creators move more often between social platforms, streaming projects, branded entertainment and traditional screen work.
How IMDb’s Digital Creator category works
Creators can select Digital Creator as one of up to three professions displayed on their IMDb page. The selections appear on both IMDb and IMDbPro and can sit alongside roles such as actor, writer or producer.
Digital Creator is part of a wider expansion that takes IMDbPro’s list to nearly 500 professions. IMDb says the selected roles also influence where people rank in IMDbPro Discover search results.
To make the changes, creators must claim their page and hold an IMDbPro Premium subscription. They can choose a supported profession even without a corresponding film or television credit. IMDb says updates appear across both services within 24 hours. If the subscription ends, the page returns to professions generated from existing credits.
IMDb adds six creator specialisms
Alongside Digital Creator, IMDb now lists six more specific professions: Gaming Creator, Influencer, Streamer, Video Creator, Video Essayist and Vlogger.
A gaming streamer and a video essayist may both publish online, but they bring different formats, production skills and audiences to a project. The labels let creators describe those differences without forcing the work into a conventional screen credit.
Like this story? get the next one in your inbox.
What the update changes for discovery
The new labels place digital roles alongside screen roles in the same professional summary. This matters for careers that now span social platforms, streaming shows, production and branded entertainment.
There are limits to what the category tells an industry user. The labels do not show audience size, engagement, campaign results or whether a creator is right for a particular brief. They are profession tags within IMDb’s existing profile and search system, not a performance measure.
For brands and entertainment companies, the change adds a search signal when looking for people with digital-first experience. Creators can describe work that would not normally shape an IMDb profession summary, although the controls remain behind an IMDbPro Premium subscription.
