‘We don’t do it for the money’: Two besties behind Mumbai’s most-loved page 

Probby and Ashi: Mumbai's creator duo on running their Instagram page around full-time jobs and staying true to who they are.

9 Min Read

The Business of Creators, Decoded Daily.

Join the community of marketers and investors who read our exclusive data and contrarian insights.

Subscribe To Our Newsletter

What are you signing up for :

The Business of Creators, Decoded Daily.

Join the community of marketers and investors who read our exclusive data and contrarian insights.

Subscribe To Our Newsletter

What are you signing up for :

Join our community of subscribers and gain access to insider tips and tricks that can reshape your perspective. Click here ➡️

Latest News

 How Vijay’s 85,000 fan clubs became the biggest creator network in Indian politics

TVK ran no traditional ad campaign and barely a press conference. The work was done…

7 Min Read

Instagram’s 2026 Analytics Update: What Creators Need to Change Now

Instagram has introduced new analytics metrics along with AI-powered video editing tools in 2026. This…

2 Min Read

Instagram’s new analytics metrics 2026 and AI video editing tools help creators push their creative boundaries

Instagram new analytics metrics 2026 include skip rate and share rate for Reels. Another update…

4 Min Read

YouTube AI search could finally end the frustration of finding the right video online

The Google-owned video giant is redefining what ‘search’ means for YouTube users with its latest…

4 Min Read

 LinkedIn updates could quietly reshape digital conversations — One verified comment at a time

More than 100 million verified badges will get priority while commenting on posts as a…

3 Min Read

Zerodha shut down Zero1: SEBI just made every finfluencer incubator a liability

The most-watched finance creator network in India had 10 crore views and Zerodha's balance sheet…

8 Min Read