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News offers up-to-the-minute updates from the world of creator and influencer marketing. Stay on top of breaking stories, emerging trends, platform announcements and industry shifts that matter to creators, marketers and brands alike.
1980s AI photo prompt on ChatGPT: Searches up 5,000% in a week
Search interest for "1980s ai photo prompt chatgpt" in India is up 1,800% against the preceding 24 hours and marked as a breakout term by Google Trends, more than 5,000%…
The Business of Creators, Decoded Daily.
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The Business of Creators, Decoded Daily.
Join the community of marketers and investors who read our exclusive data and contrarian insights.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
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YouTube begins a silent transformation that every creator should watch
Youtube’s latest studio update introduced AI powered insights and new AI content guidelines to help…
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As influencer marketing is growing, brands are matching creators to specific audiences.
How Indian creators really make money beyond brand deals
As the creator economy grows, income is shifting beyond sponsorships.
How the ‘Explore Page’ algorithms work
Discover how platforms personalise your feed using watch time, shares, likes, and other engagement signals,…
Why community building matters more than going viral for creators
Learn how community building helps creators turn one-time viewers into loyal supporters, increase engagement, and…
Organic Reach vs Paid Reach: What’s the difference and why EMV matter
Organic reach is the free exposure a post receives when followers naturally share or interact…
