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News offers up-to-the-minute updates from the world of creator and influencer marketing. Stay on top of breaking stories, emerging trends, platform announcements and industry shifts that matter to creators, marketers and brands alike.
1980s AI photo prompt on ChatGPT: Searches up 5,000% in a week
Search interest for "1980s ai photo prompt chatgpt" in India is up 1,800% against the preceding 24 hours and marked as a breakout term by Google Trends, more than 5,000%…
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The Business of Creators, Decoded Daily.
Join the community of marketers and investors who read our exclusive data and contrarian insights.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
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Latest News
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Reach counts people, impressions count displays, and views measure attention.
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Paid partnership labels aren't just platform features; they're mandatory disclosures.
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Posting the same video across platforms is common, but doing it without optimisation can reduce…
What is a rate card? A simple guide to pricing as a creator
Most new creators price their first brand deal by guessing. A brand asks, "What do…
What is a media kit, and why every creator needs one
A media kit showcases the audience, engagement, past collaborations, and content performance, helping creators stand…
What is shadow banning, and does it actually happen?
A look at shadow banning, why platforms deny it, and what it really means for…
