News Stories
News
News offers up-to-the-minute updates from the world of creator and influencer marketing. Stay on top of breaking stories, emerging trends, platform announcements and industry shifts that matter to creators, marketers and brands alike.
1980s AI photo prompt on ChatGPT: Searches up 5,000% in a week
Search interest for "1980s ai photo prompt chatgpt" in India is up 1,800% against the preceding 24 hours and marked as a breakout term by Google Trends, more than 5,000%…
The Business of Creators, Decoded Daily.
Join the community of marketers and investors who read our exclusive data and contrarian insights.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
The Business of Creators, Decoded Daily.
Join the community of marketers and investors who read our exclusive data and contrarian insights.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
Join our community of subscribers and gain access to insider tips and tricks that can reshape your perspective. Click here ➡️
Latest News
YouTube CPM and RPM: What every creator should know
CPM is the advertiser's cost per 1,000 YouTube ad impressions, while RPM is the creator's…
UGC explained: Why brands need both UGC creators and influencers
UGC and influencer content aren't the same, learn why brands pay for both separately and…
Affiliate marketing for creators: How one link keeps paying for months
One affiliate link can keep earning a creator money for weeks after the post itself…
What is YouTube watch time, and why does it matter more than views?
Rather than views, watch time is what YouTube's algorithm cares about most. Here is a…
Should brands stop scripting creator’s every word?
Brands script every word to protect their message, and new data on creator content suggests…
Why are brands still obsessed with follower count?
A brand manager asked today will usually say engagement matters more than reach. But when…
