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News offers up-to-the-minute updates from the world of creator and influencer marketing. Stay on top of breaking stories, emerging trends, platform announcements and industry shifts that matter to creators, marketers and brands alike.

‘Nobody knows we run this page’: the anonymous creators behind one of Instagram’s fastest-growing AI channels

An anonymous AI creator duo grew Chintu & Bubu to 36K+ followers and multiple brand collaborations in four months.

8 Min Read

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Latest News

Where India’s creators live, post, and actually earn

While Instagram hosts everyone, YouTube pays the most, and LinkedIn makes careers, the platform where…

8 Min Read

How hyperlocal creators are monetizing what metros cannot replicate

The Indian creator economy built its first chapter in metro cities but the second chapter…

8 Min Read

How a social media strategist turned a CJI remark into millions of followers

Cockroach Janta Party is not a political story. It is a creator economy case study,…

8 Min Read

Myntra’s new affiliate feature gives creators a second income stream

Myntra added an affiliate layer to its Ultimate Glam Clan programme on May 15. It…

8 Min Read

Influencing is now a real business with 15.2% of Indian creators registered as business entities

The era of casual influence is making way for a new age data-driven creator economy…

10 Min Read

Why 30% of Indian shoppers have abandoned the TV commercial

According to a Boston Consulting Group report published in May 2025, influencer marketing has crossed…

7 Min Read