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News offers up-to-the-minute updates from the world of creator and influencer marketing. Stay on top of breaking stories, emerging trends, platform announcements and industry shifts that matter to creators, marketers and brands alike.
‘Nobody knows we run this page’: the anonymous creators behind one of Instagram’s fastest-growing AI channels
An anonymous AI creator duo grew Chintu & Bubu to 36K+ followers and multiple brand collaborations in four months.
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The Business of Creators, Decoded Daily.
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The Business of Creators, Decoded Daily.
Join the community of marketers and investors who read our exclusive data and contrarian insights.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
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Influencing is now a real business with 15.2% of Indian creators registered as business entities
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Why 30% of Indian shoppers have abandoned the TV commercial
According to a Boston Consulting Group report published in May 2025, influencer marketing has crossed…
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