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News offers up-to-the-minute updates from the world of creator and influencer marketing. Stay on top of breaking stories, emerging trends, platform announcements and industry shifts that matter to creators, marketers and brands alike.
‘Nobody knows we run this page’: the anonymous creators behind one of Instagram’s fastest-growing AI channels
An anonymous AI creator duo grew Chintu & Bubu to 36K+ followers and multiple brand collaborations in four months.
The Business of Creators, Decoded Daily.
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What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
The Business of Creators, Decoded Daily.
Join the community of marketers and investors who read our exclusive data and contrarian insights.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
Join our community of subscribers and gain access to insider tips and tricks that can reshape your perspective. Click here ➡️
Latest News
Meta rolls out new AI tools for creators across Facebook
Meta's latest update reshapes how users find, make, and share content on Facebook.
Accenture Song acquires Whalar in what founder calls the largest transaction in the creator economy
Accenture Song will acquire creator agency Whalar in a landmark creator economy deal, adding enterprise-scale…
Instagram opens profile grid reordering to all users
The update gives creators greater control over profile presentation while helping brands and agencies assess…
Meta’s Creator Assistant launches with Meta Creator Assistant Chatbot tool
The new AI-powered Meta Creator Assistant Chatbot answers plain-language questions about content performance, aiming to…
Substack’s new ‘Reply Rules’ gives creators control over comments
The feature allows newsletter authors to set their own boundaries and let the system enforce…
Meta tests Reels Series feature to drive repeat viewing and creator growth
A new dedicated Series tab lets creators build structured, course-like video hubs, with Meta already…
