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News offers up-to-the-minute updates from the world of creator and influencer marketing. Stay on top of breaking stories, emerging trends, platform announcements and industry shifts that matter to creators, marketers and brands alike.
Instagram’s VP of Product shares three simple tips for creators starting from zero
Instagram VP of Product Tessa Lyons shares three tips for new creators: talk naturally on camera, try different formats and engage with your community.
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Latest News
YouTube begins a silent transformation that every creator should watch
Youtube’s latest studio update introduced AI powered insights and new AI content guidelines to help…
B2B vs B2C influencers explained: Different audiences, different strategies
As influencer marketing is growing, brands are matching creators to specific audiences.
How Indian creators really make money beyond brand deals
As the creator economy grows, income is shifting beyond sponsorships.
How the ‘Explore Page’ algorithms work
Discover how platforms personalise your feed using watch time, shares, likes, and other engagement signals,…
Why community building matters more than going viral for creators
Learn how community building helps creators turn one-time viewers into loyal supporters, increase engagement, and…
Organic Reach vs Paid Reach: What’s the difference and why EMV matter
Organic reach is the free exposure a post receives when followers naturally share or interact…
