‘We don’t do it for the money’: Two besties behind Mumbai’s most-loved page
Probby and Ashi: Mumbai's creator duo on running their Instagram page around full-time jobs and staying true to who they are.
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The Business of Creators, Decoded Daily.
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What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
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