Brand Partnership

Brand Collabs showcases the stories of partnerships between creators and companies. Discover how deals are put together, what makes collaborations click, which brands are putting money into creators and how genuine partnerships bring solid wins for everyone involved.

Meesho’s content commerce grew 152%, powered by creators with under 10K followers

Meesho says Content Commerce NMV grew 152% YoY, with 90% nano creators, 81% non-metro creators and 66% of orders coming from Tier 3 and Tier 4 markets.

4 Min Read

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Latest Brand Partnership

What is a media kit, and why every creator needs one

A media kit showcases the audience, engagement, past collaborations, and content performance, helping creators stand…

6 Min Read

UGC explained: Why brands need both UGC creators and influencers

UGC and influencer content aren't the same, learn why brands pay for both separately and…

6 Min Read

Affiliate marketing for creators: How one link keeps paying for months

One affiliate link can keep earning a creator money for weeks after the post itself…

6 Min Read

Should brands stop scripting creator’s every word?

Brands script every word to protect their message, and new data on creator content suggests…

8 Min Read

Why are brands still obsessed with follower count?

A brand manager asked today will usually say engagement matters more than reach. But when…

9 Min Read

Meta launches creator marketing hub to streamline influencer advertising

The new Meta Creator Marketing Hub allows advertisers to find creators, identify product-tagged content, secure…

3 Min Read