For Brands

Creators are influencing how young Indians decide what to buy for their homes, study finds

Young Indians are increasingly getting ideas for their homes from creators. A new Deloitte India report found that more than half of consumers aged 18 to 28 turn to creators…

The Business of Creators, Decoded Daily.

Join the community of marketers and investors who read our exclusive data and contrarian insights.

Subscribe To Our Newsletter

What are you signing up for :

Join our community of subscribers and gain access to insider tips and tricks that can reshape your perspective. Click here ➡️

Latest For Brands

Why creator-led commerce is changing the way brands sell online

Creator-led commerce represents a shift in how business is conducted, as content creators establish, manage,…

What is the difference between a creator and an influencer?

As the creator economy evolves, understanding the difference between creators and influencers is becoming increasingly…

UGC explained: Why brands need both UGC creators and influencers

UGC and influencer content aren't the same, learn why brands pay for both separately and…

Should brands stop scripting creator’s every word?

Brands script every word to protect their message, and new data on creator content suggests…

Why are brands still obsessed with follower count?

A brand manager asked today will usually say engagement matters more than reach. But when…

Meta launches creator marketing hub to streamline influencer advertising

The new Meta Creator Marketing Hub allows advertisers to find creators, identify product-tagged content, secure…